Signals ROI
Civic-signal driven outreach attribution
What civic signals are converting, by source. Last 90 days.
Signal-driven drafts
207
Conversions
46
Raised (attributed)
$64,300
Conversion rate
26%
By signal source
| Signal | Drafts | Sent | Converted | Avg gift | Raised |
|---|---|---|---|---|---|
| Civic meeting attendance | 78 | 64 | 18 | $1,356 | $24,400 |
| Public comment match | 42 | 36 | 11 | $1,291 | $14,200 |
| Issue momentum (housing) | 56 | 49 | 8 | $850 | $6,800 |
| Board / officer overlap | 31 | 26 | 9 | $2,100 | $18,900 |