Donor Segments
6 segments · Discovered from your data
Healthcare Executives Cluster
Senior leadership at hospital systems, biotech, and clinical groups across MA-06.
Estimated size
124 donors
Giving range
$1,000 – $3,300
Why it matters
Three peers gave to allied PACs in the last 7 days. Cluster recency at peak with 38% historical conversion in 14 days.
Sample angle
“Three of your colleagues at Mass General just stepped up. Your seat is the one that closes this round.”
Access path: Margaret Whitfield (Mass General) → cluster forward
Maxed Primary, Open General
Donors who maxed at the primary and have full general-cycle capacity remaining.
Estimated size
38 donors
Giving range
$3,300 (general cycle)
Why it matters
Invisible opportunity — donors don't know their general capacity is open. Surfacing the math converts at 71%.
Sample angle
“You've already shown up once. Here's exactly where the gap closes for the general — and why your $3,300 lands harder than a new $1K.”
Access path: Direct candidate ask within 21-day window
Real Estate Bundlers
Beacon Hill and Back Bay RE principals with bundler history in 2022/2024 cycles.
Estimated size
28 donors
Giving range
$5,000 – $25,000 bundled
Why it matters
Two principals' portfolio companies hit positive press; capacity-tier moved 12+ pts. One ask through them reaches their full ring (~28 names).
Sample angle
“Chair the host committee. You bring the room; we bring the candidate.”
Access path: Host committee chair role + dinner-eve announcement
Lapsed Since 2024 Cycle
Prior donors who haven't given in 18+ months but match the current issue alignment.
Estimated size
86 donors
Giving range
$250 – $1,500
Why it matters
Re-engagement window opens when peers reactivate. Conversion is 22% when paired with a peer reference.
Sample angle
“It's been a minute. Here's why this race matters more than the last one — and where you fit.”
Access path: Peer-validated email + phone follow-up
Climate-Aligned Donors
Donors who gave to climate-aligned PACs, candidates, or 501(c)(4)s in 2022-2024.
Estimated size
52 donors
Giving range
$500 – $2,500
Why it matters
Net-zero bylaw moving in three towns. Issue salience peaks in next 30 days.
Sample angle
“Three towns are about to vote on net-zero bylaws. Here's where the campaign stands and what your $1,000 funds.”
Access path: Climate-issue email + town hall invite
Veterans + Military Family Network
Self-identified veterans + spouses across the district.
Estimated size
41 donors
Giving range
$100 – $500
Why it matters
Underutilized — fewer than 10% have been asked this cycle, despite 40% above-avg open rates on veteran-anchored messaging.
Sample angle
“We don't ask for a lot. We ask for the right thing at the right time. This is that time.”
Access path: Veterans-day cycle + honor-roll digital