Performance
30-day funnel + signal, message, and operator effectiveness.
30-day SMS funnel
Drafts
412
100% of drafts
Sent
318
77% of drafts
Delivered
304
74% of drafts
Responded
108
26% of drafts
Converted
47
11% of drafts
$71,400 raised attributed to SMS over 30 days. Avg close rate 44% once a donor replies.
By signal
| Bucket | Sent | Converted | Rate | Raised |
|---|---|---|---|---|
| Healthcare cluster | 96 | 22 | 23% | $28,400 |
| Maxed primary | 41 | 12 | 29% | $19,200 |
| Re-engagement | 88 | 7 | 8% | $4,800 |
| Network multiplier | 34 | 4 | 12% | $9,200 |
| Event follow-up | 153 | 2 | 1% | $9,800 |
By message purpose
| Bucket | Sent | Converted | Rate |
|---|---|---|---|
| Direct ask | 142 | 38 | 27% |
| Event invite | 88 | 5 | 6% |
| Re-engagement | 52 | 3 | 6% |
| Thank-you | 36 | 1 | 3% |
By operator
| Bucket | Sent | Converted | Rate |
|---|---|---|---|
| Sarah (Finance) | 96 | 22 | 23% |
| James (Volunteer) | 71 | 9 | 13% |
| Candidate (texts only) | 42 | 14 | 33% |
| Auto-suggest | 109 | 2 | 2% |